Shop Talk
Welcome to the Gold Coast Auto Body “Answer Blog,” where we periodically post news updates, technical articles, and other items of interest to our customers and friends in the luxury car community.
OEM Certification & Blueprinting
If you wonder why we’re constantly harping about the importance of strict adherence to OEM guidelines, consider the alternative:
In a recent Texas court case, a jury found a local body shop liable for some $42 million in damages, due to faulty repairs that resulted largely from their failure to follow OEM procedures.
That’s something that will never happen with GCAB, thanks to what we call a
“blueprinting process” designed to alleviate friction, prevent failures, and virtually guarantee the proper repair is done to each and every vehicle, each and every time.
That process includes two “non-negotiable” steps that are part of every repair we do, without exception.
1) First, we scan the vehicle before starting a disassembly of the damaged area.
2) Next, we research and gather OEM repair procedures, specifications and bulletins for the vehicle being blueprinted.
As a shop that is OEM-certified in many brands, GCAB enjoys direct access to the best technical information through OEM websites. And we are 100% committed to using only OEM parts and following OEM procedures and recommendations on every job we do. Because in the end, there is simply no substitute for OEM collision repair certification and repair methodology.
COLLISION REPAIR FRAUD ALERT!
A fraudulent auto repair scam has been reported to us by several people along the Elston Avenue / Logan Blvd corridor.
The perpetrators ARE NOT current nor former employees of Gold Coast Auto Body – they claim to deliver repair services at a fraction of the cost of conventional collision repairs.
This is not a legitimate service – please don’t be a victim!
These people ARE NOT employees of Gold Coast Auto Body!
Gold Coast Auto Body will offer a reward to anyone that can provide information, photographs of vehicle, license or perpetrators.
If you are approached by this group, we urge you to report it to the Chicago Police Department as soon as possible.
Scanning Myths Debunked
Are scanning and recalibration the same thing? Does no dash light guarantee no electronic or mechanical problems?
The fact is, there are a lot of myths and misconceptions about onboard diagnostics in today’s cars, particularly the high-end vehicles GCAB services. The short video included here tackles a few of the most prevalent scanning myths and offers tips on what to do – and what not to – to avoid potentially costly problems. For more in-depth information, read Mitch Becker’s recent cover article on scanning for Body Shop Business.
Onboard Diagnostics 101: Scanning vs. Recalibration
Since the integration of computer technology into cars began in the 1970s, onboard diagnostic equipment and procedures have played an ever-increasing role in every kind of automotive service, including body repair. Depending on the vehicle’s make and model as well as the type and extent of damage, a given repair job may require a pre-repair scan, post-repair scan and/or recalibration of affected systems.
The key word is may. Not every job requires all three procedures; in fact, some may not need any of them. To understand why, you must first understand the difference between scanning and recalibration on one hand, and pre- and post-repair scans on the other. The short video included here will give you the basics. For more in-depth information, read the following article from Body Shop Business.
GCAB joins in donating to hurricane relief efforts
In a couple of months, when the snow starts to fly and the prospect of another Chicago winter looms, remember Harvey, Irma, and how much more brutal the weather can be.
As our nation contemplates the carnage left in the wake of these two historic hurricanes, the need for emergency relief continues unabated for millions in need throughout Florida, Texas, the Gulf states and beyond.
For our part, GCAB last week made a donation of $5,000 to the American Red Cross in support of the critical lifesaving services they provide to those in need. We strongly encourage you to follow suit by donating to the Red Cross or one of the many other worthy organizations involved in the relief effort.
Please give what you can. Remember, every little bit helps. And every bit of help deserves all of our thanks.
To donate to the Red Cross, click here
GCAB finds big-time value in state-of-the-art frames required for Mercedes OEM certification
“These days, OEM certification is a common direction for shops [facing the] many challenges presented by advances in vehicle technology. For Gold Coast Auto Body in Chicago, IL, OEM certification is a way of life.”
So begins a recent AutoBody News feature showcasing GCAB and Celette, the shop’s supplier of choice for state-of-the-art frame machines required for Mercedes Benz and Tesla OEM certification. The article includes in-depth commentary from GCAB owner Dominic Martino about the value of Celette equipment not just for Mercedes and Tesla repairs but other luxury auto brands, as well.
Read the entire article here
25 Years and Counting
In August of1992, a new auto collision repair business opened in a pair of buildings on North Avenue just East of Sheffield on Chicago’s Near North Side. The name, Gold Coast Auto Body, reflected the shop’s close proximity to the fabled lakefront neighborhood of the same name as well as the caliber of automobiles that would be serviced there. Mercedes-Benz. Porsche. Audi. The “gold standard” of automobiles.
Owner and proprietor Lorenzo Martino knew the territory. Since 1963, he had run the body shop for Loeber Motors, one of Chicagoland’s oldest and most successful Mercedes dealerships. His loyalty was rewarded in 1991 when the Loeber family, needing the body shop space for expansion, supported GCAB’s startup and gave Lorenzo the opportunity to turn his dream of owning his own shop into reality.
He certainly made the most of it. Together with sons Dominic and Mario, who joined the business shortly after opening, Lorenzo soon built GCAB into one of the most successful collision repair facilities specializing in luxury cars. By 2000, they had outgrown the original space on North Avenue, and in August of that year, GCAB moved to a new 50,000-square-foot facility at 900 West Division Street.
And that is where Gold Coast Auto Body remains today. While their father retired in 2002, Dominic and Mario Martino continue to carry on the family tradition of providing Chicagoland’s best collision repair service for the finest automobiles on the planet. They’ve been at it for 25 years – and are looking forward to 25 more!
What’s the significance of “I-CAR Gold Class” certification?
I-CAR is one of the most important organizations in the technical certification field, and inarguably one of the most demanding. I-CAR Gold Class is the highest designation an auto collision repair business can attain, one that assures you that the shop is equipped, trained, and prepared to handle repairs on vehicles incorporating the latest materials and technologies. Only 10% of body shops nationwide currently qualify for Gold Class designation, and Gold Coast Auto Body is one of only a handful in the entire Chicagoland area.
What does it take to become Gold Class? To give you an idea, check out I-CAR’s training regimens for each of the following positions: Refinish Technician, Steel Structural Technician, Non-Structural Technician, and Estimator. As a Gold Class shop, we are required to have technicians on staff who have achieved “Platinum” status – I-CAR’s highest individual training level – in each of those areas. That represents an enormous investment of time and money on our part, but one that’s well worth it for any body shop that aspires to be the best in the business.
What’s the significance of “I-CAR Gold Class” certification?
I-CAR is one of the most important organizations in the technical certification field, and inarguably one of the most demanding. I-CAR Gold Class is the highest designation an auto collision repair business can attain, one that assures you that the shop is equipped, trained, and prepared to handle repairs on vehicles incorporating the latest materials and technologies. Only 10% of body shops nationwide currently qualify for Gold Class designation, and Gold Coast Auto Body is one of only a handful in the entire Chicagoland area.
What does it take to become Gold Class? To give you an idea, check out I-CAR’s training regimens for each of the following positions: Refinish Technician, Steel Structural Technician, Non-Structural Technician, and Estimator. As a Gold Class shop, we are required to have technicians on staff who have achieved “Platinum” status – I-CAR’s highest individual training level – in each of those areas. That represents an enormous investment of time and money on our part, but one that’s well worth it for any body shop that aspires to be the best in the business.
What Makes Working on Tesla Vehiclas So Much Different From Other Cars?
If you own a Tesla, you already that it’s a very unique automobile in many ways, from its unrivaled range and performance among electric vehicles, to its unprecedented perfect 5-star NHTSA safety rating – the highest in the history of automotive safety testing. Both are made possible in large part by Tesla’s aluminum structure and aluminum panels.
Few auto body shops are equipped to work with aluminum, and very few of those are certified to work on Teslas. When the company launched its certification program in 2013, they literally hand-picked the body shops they wanted to work with in each market. Gold Coast Auto Body was an obvious choice for Chicago, thanks to our experience with Mercedes, Audi, and other high-end luxury vehicles that incorporate aluminum structural components.
Even so, earning Tesla certification was a challenge. We had to invest in new equipment and update our aluminum area, and (two) of our auto body technicians spent several weeks in California undergoing intensive training in Tesla’s facilities. Now, as one of the only Tesla Approved Collision Repair Centers in the entire Chicagoland area, we are the clear choice to fix your Tesla.
Is Your Work Covered By A Warranty?
Yes. In fact, GCAB’s lifetime warranty is as exceptional as the work it covers. It guarantees the integrity of all workmanship associated with your job for as long as you own the vehicle, and also honors the manufacturer’s warranties on all parts and materials utilized.
Our warranty terms are unsurpassed in the Chicago area, which is just one more reason to call Gold Coast first for all your auto body needs. Schedule an appointment for a free estimate today, or just stop by to find out more.
Can you help me with a rental car?
We deal directly with Enterprise Rent-A-Car, whose local office is at 930 W. Division, and encourage our customers to contact them a few days in advance of your scheduled work. Their phone number is 312-475-2000.
We also advise you to check your auto insurance policy for rental car reimbursement coverage when your vehicle is in the shop due to an accident. Even if you have such coverage, keep in mind that it may not cover the cost of a vehicle that is a direct equivalent of your own, nor will it necessarily cover the entire period your car is in the shop. In most policies, the dollar amounts stated are “policy limits,” which may or may not apply to your specific situation.
Our best advice is to talk to your insurance agent before you book a rental car. And again, call our friends at Enterprise for service you can trust.
What does your insurance really cover?
If you can’t really answer that question, don’t feel bad. You’re far from alone. It’s been our experience that most drivers know very little about the terms of their auto insurance policy – even what coverages they have – because they haven’t read it.
The good news is, we have – in fact, we’ve seen just about every kind of coverage from every major company over the years, and we can help make sure you get everything you’re entitled to.
That said, you really should read through your policy before you call us to arrange a service appointment. Pay particular attention to the terms of rental car reimbursement. If you have any questions, bring a copy of the policy along when you come in.
Do you use only OEM replacement parts?
The answer to this question really starts with your insurance policy, which is another good reason to read it thoroughly. The fact is, many carriers and policies sanction the use of non-OEM and/or aftermarket (i.e. reconditioned or rebuilt) parts in order to minimize costs. Which is perfectly fine, provided the use of substitute parts doesnʼt pose a safety risk or otherwise compromise the integrity of the work.
In the rare case where thereʼs a conflict between what the insurer will pay for and what we believe is necessary, our technicians will call it your attention and do our best to resolve it with your insurance agent before we start the job. Thatʼs the Gold Coast way.
What Does Certified Really Mean?
If you can’t really answer that question, don’t feel bad. You’re far from alone. It’s been our experience that most drivers know very little about the terms of their auto insurance policy – even what coverages they have – because they haven’t read it.
The good news is, we have – in fact, we’ve seen just about every kind of coverage from every major company over the years, and we can help make sure you get everything you’re entitled to.
That said, you really should read through your policy before you call us to arrange a service appointment. Pay particular attention to the terms of rental car reimbursement. If you have any questions, bring a copy of the policy along when you come in.
Our Customers Weigh In
We take great pride in the work we do here at Gold Coast Auto Body, and we’re not the only ones. Read a few of the recent endorsements we’ve received from thousands of satisfied customers who know first-hand the quality and commitment we bring to every job we do.
